Urgent Evoke

Alternate-reality game designer Jane McGonigal has a new one: Urgent Evoke, a World Bank-sponsored ARG that attempts to port the addictive qualities of games such as Mafia Wars and Farmville to the social-innovation realm. Planning to give it a look and take it for a spin, given that what I've read so far makes players feel that they're a sort of Mission Impossible super-agent, but without the international killings and kidnappings. Stay tuned.